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Choosing The Optimal Keywords To Steer Visitors To Your Website

If you are like your neighbor who owns a web site, you want your web site to emerge in the top ten of Google search results. Unfortunately, most people don't possess the knowledge to truly accomplish it. There are many steps to take in order to be found for keywords associated with your website. Moreover, allocating time to explore the best possible phrases for your web site is an important rung on the ladder.

You can easily make the slip-up of assuming that a ranking for one generic term related to their site will turn their website into a profitable success. Ranking well for one generic term could supply a good flow of traffic and brand appreciation, this does not imply the traffic will be targeted traffic that will make purchases or become opt in subscribers. Plus the costs of targeting that term will likely outstrip your long term profits. You should target several terms correlated to your product's benefits or the difficulties your product solves. Such terms will not only drive traffic, but also produce a significant amount of conversion.

The first thing you need to consider is who your target audience is and the benefits they will receive for visiting your site. Do you sell products online? Do you offer services? Is your site more information focused? Who would benefit and why would they benefit from your web site? Once you understand your potential visitors and why they will come to your site you will better focus your efforts on important keywords.

With this in mind, you can now consider the benefit or problem specific keywords that you believe people will use in searches to find your web site. You should not be satisfied with simply one term. This is a snare that lots of webmasters fall into when they believe that a single keyword will provide enough traffic to sustain a business. And they are shocked that their business doesn’t increase if they do attain that ranking. Take into account all of the potential keywords and themes of your web site, even use a thesaurus to find associated words and phrases. You can also inspect competitor websites for ideas. It can be amazing just what words and phrases your potential visitors will use!

Once you have put together the list of keywords, you can start using tools to estimate how widely used and competitive those terms are. And, you'll start to refine those terms to be highly targeted to your web site’s purpose.

The first step is to determine how widely used your keywords are. This task can be completed using a number of keyword suggestion tools.

Keyword suggestion tools let you know which terms were used in searches, and how many searches were performed on those terms. Typing a phrase in the tool will return a range of other words and phrases that contain your keyword, alternative suggestions with a similar theme and also an estimate of how much traffic each expression garners per month. These resources can be flawed as they interrogate different search engines and the traffic estimations can be inaccurate, but they are still useful for trying to get a ball park estimation of the number of searches conducted, and for suggesting multiple words and phrases you might never have considered targeting.

Google's AdWords Keyword Tool, located at http://adwords.google.com/select/KeywordToolExternal, is an excellent tool and provides a list of suggested terms as well as the amount of searches performed on Google.

A similar tool is located at http://www.wordtracker.com. Wordtracker queries the metacrawlers Dogpile and Metacrawler. So the numbers possibly will not be representative of what's being searched on the Internet as a whole. But Wordtracker is still beneficial for offering alternative keywords and related phrases. Wordtracker has a subscription service. Wordtracker offers monthly or annual subscriptions.

Trellian’s KeywordDiscovery at http://www.keyworddiscovery.com is a relative newcomer to the keyword suggestion market. KeywordDiscovery can query over 200 search engines world wide and provides similar results to Wordtracker as well as other tools, but with subscriptions starting at $69.95 per month. You can sample this service at no charge but you'll get only a sample of the results you would get as a paid member.

The next step in picking the best terms is checking how competitive they are. Ideally you want to find terms that have lots of traffic but not many websites contending to rank for that keyword. You can use a variety of techniques to judge this. Any page that is optimized for an expression will surely have that term in the title tag and in anchor text of links pointing to the site. So by doing a search in Google and using the queries intitle:“phrase here” and inanchor:“phrase here”, you can determine the number of other pages that have been optimized for your selected keyword. The smaller the results for these searches, the less competition there is for the term. For more information about what these Google advanced search operators do, go to http://google.about.com/od/googlepowersearches/Google_Power_Searches.htm.

Using these tools should have now provided you with a list of terms that are significantly more targeted than your initial keywords. These keywords can include breaking your term down by geographical location, or a specific product. You can now optimize your website for several phrases - remember that search engines index each of your pages and not just websites. The result is that all of your pages in your web site can be found in search engines, and this means that each of your pages can be optimized for different keywords!

Many people are also optimizing pages for "long tail" keyword phrases. These are obscure multi word phrases that are only searched a couple of times, but are so specific they can wind up being very targeted terms and carry with them higher conversion rates. The best way to target the long tail is to have a content rich site - the more information you have the more opportunities you have to include little used terms that can be found somewhere on your site.

So you should now finally have a list of the best possible targeted phrases for your site! As you can see, the practice of choosing your keywords isn’t something that can be considered quickly. There is considerable preparation to carry out if you want to maximize the capability of your web site to attract organic search traffic. With your concluding list you will now be ready to rework your pages to be found for those terms, but that is an additional subject.

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